What is clean? It’s a standard meant to keep certain ingredients out of our personal care products. And who is regulating? No one, really. Personal Care Legislation in the United States is, to put it lightly, way behind. So we’ve taken it upon ourselves to look to other countries to see what they’ve banned to help set our standard.
We don’t make any products, which is why we can regulate it. We evaluate every label to confirm it does not contain any of the ingredients in the list below before it can be considered for our inventory. We know how difficult it is to read and understand every ingredient, so our experts do it for you. And because we started our company with the standard, we are vigilant about upholding it.
You can find a list of ingredients we’ve banned below in our Never MadeWith List: a comprehensive, digestible list of 26 categories, which encompasses THOUSANDS of ingredients and cite our research that backs why we banned the ingredients we did.
We’re constantly researching and updating this list, so if you have any questions or feedback, please email us at [email protected].